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Street Marketing

The "street marketing" differs from "guerrilla marketing" for its personalized approach, in context, that going to build a common set of precise, what already exists in the environment and limiting union with it.

The "street" is a technique of choice for create the "buzz", the "noise" around the brand, creating an atmosphere of event, ie building a scene around the symbolic communication.

If properly implemented, the "street marketing" is an effective, inexpensive, fun and intelligent, that stands out and speak.

Unlike traditional forms of communication, "street marketing" is not intrusive but permissive (marketing dell'interfusione) since the consumer does or is directly inside information.

The specific side of the "street" is the expressive use of elements in the environment.

These elements, taken as such or simply adapted and redefined, confirm that, to make a campaign of "street marketing" and create a good buzz is enough to have a good idea:

Clorets (Japan)

> The use of hedges environment to communicate the taste "chlorophyll"