Football Strategy Symbols

spot behind the facts, not only substance ...

but also attributes ... " thrown into the world" - to quote Heidegger - in the world of pre-established market, which contains within itself the "is" and "thought" that global container that the consumer fills of content is not always predictable and controllable.



What matters to us - as market players - is to implement the best marketing strategy, including the possible ones.
E ' a conscious decision, made by a series of actions that should be based on an attitude of "ruthlessness " radical and lexical precision, which means understanding the object-product before and beyond any preconceptions and construction precise positioning identifiable in each term. Being open-minded
- like marketing people - it means take care of the product in a totally critical study in analytical terms and dial it with the scientific method.

We start practice in the products and how they are judged, selected and eventually purchased by the consumer (here's our attitude critical ).

Questions, these, that force us to reflect on what really are the characteristics of the product's attributes which the individual seeks to purchase first: as the product signs have a different impact in relation also to context in which the purchase.

now define the product attributes : they are essentially search attributes, ie specifications, features, look for the individual object. We can identify four basic types:

- brand name
- price
-
sensory attributes - attributes that non-sensory

The sensory attributes are the characteristics captured crossing the senses - touch, see, hear - but first purchase itself. For example, the design of a toothbrush is a sensory attribute and the sensitivity / roughness of the bristles on the gums still are not.

For non-sensory attributes must instead all understood the product specifications that are transmitted through words, texts (eg the effectiveness of the toothbrush, the material they are made of bristles).

The price, however, is an attribute of research in itself, because it varies according to the occasion and circumstances of the acquisition, unlike and other characteristics of "stable."

The brand name is an attribute value, consisting of both functional meanings (brand strength) and symbolic (the prestige conveyed by Brand).

(more ...)