We all know that the sign stands in expression and content. These are two separate but interacting levels and in the case of 'identity company, must match to allow the system to produce and broadcast sense.
Therefore, the identity that the company shall continue to be a coincidence between the real and the virtual, the substance el'iconicità, that is, between the identity and image.
If this connection fails, the sign of identity is unable to convey an overall picture.
But that means giving the company a capacity symbolic production that goes far beyond mere economic reference.
In this context, the marketing will probably end up having to leave the space in which they were confined from microeconomics to take on a much broader meaning.
is not in fact place more than a good or service on the market, but to put signs in society.
A sort of "societing" or environmental sociology is able to address the complex problems of a society that is composed of actors passing signs and symbols, rather than products.
A sort of economy development towards building a more complex social system of the economy.
Therefore, the identity that the company shall continue to be a coincidence between the real and the virtual, the substance el'iconicità, that is, between the identity and image.
If this connection fails, the sign of identity is unable to convey an overall picture.
But that means giving the company a capacity symbolic production that goes far beyond mere economic reference.
In this context, the marketing will probably end up having to leave the space in which they were confined from microeconomics to take on a much broader meaning.
is not in fact place more than a good or service on the market, but to put signs in society.
A sort of "societing" or environmental sociology is able to address the complex problems of a society that is composed of actors passing signs and symbols, rather than products.
A sort of economy development towards building a more complex social system of the economy.
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