There are several functions advertising, in relation to the different stages and identifiable of his career.
There is a fundamental first step, we all know but rarely look at in a structured way.
E 'phase pre-experience. So that the consumer comes first objectively in contact with the product or the brand.
What actually happens at this level?
basically three changes occur.
1. generates an 'expectation on the brand or product. That is, the advertising gives rise to a perception that is pushed to insert the product in a particular and unique frame of reference. In the absence of this framework is not possible perception that makes sense.
2. born of advances. That is, the individual test preview of some experience ("the pleasure of driving )
There is a fundamental first step, we all know but rarely look at in a structured way.
E 'phase pre-experience. So that the consumer comes first objectively in contact with the product or the brand.
What actually happens at this level?
basically three changes occur.
1. generates an 'expectation on the brand or product. That is, the advertising gives rise to a perception that is pushed to insert the product in a particular and unique frame of reference. In the absence of this framework is not possible perception that makes sense.
2. born of advances. That is, the individual test preview of some experience ("the pleasure of driving )
3. you establish a logic on the same anticipation that will be generated. Even in the absence of rational motives, implicit or explicit, the cerebral cortex interpret data to provide, anyway, that logic
0 comments:
Post a Comment